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WILL DADS FEEL THE LOVE THIS FATHER’S DAY?

47 per cent of residents are likely to purchase a Father’s Day gift for someone (compared to 58 per cent for Mother’s Day)

MISSISSAUGA, Ont., June 11, 2018 – Back-to-back Leger polls commissioned by Rabba Fine Foods reveal that mothers receive more gifts on their special day than dads do on theirs. 

“We set out to remind people that we’re here for them for their last minute gifts,” says Rick Rabba, president of Rabba Fine Foods. “We were certainly not looking to stir the pot and cause any jealousy with dads.”

The company’s Father’s Day poll, conducted June 1 to June 4, indicates that 47 per cent of residents in the Greater Toronto Area intend to purchase a gift for someone this Father’s Day – a figure that compares to 58 per cent for Mother’s Day in a similar poll conducted one month earlier. 

Additional findings of the Father’s Day survey include:

  • 50 % of GTA residents find it difficult to find the perfect gift for their father/father figure (vs. 59% for moms)
  • 64% of GTA residents believe that the best way to a man’s heart is through their stomach yet only 25% of GTA residents plans to cook a meal for their father
  • The majority of GTA residents (54%) say they purchase a gift at the last minute (on the weekend or same day)

“A home-cooked meal served with love is the best way to show someone you care for them,” added Rabba. “Some dads like tech, others may appreciate a tie, but all dads value a good meal with loved ones.”

Rabba Fine Foods is open 24 hours a day, seven days a week, with 34 markets located throughout the GTA. As the GTA’s local neighbourhood market, Rabba offers a wide assortment of fresh groceries, hot-and-ready meals, and other Father’s Day gifting ideas including chocolates, flowers and gift cards. 

For more information on Rabba, visit rabba.com. To consult the complete results from Rabba’s Father’s Day and Mother’s Day polls, see here

The Father’s Day poll was conducted using Leger’s online panel, LegerWeb, June 1 to 4, 2018, and included 517 GTA residents. The margin of error for this study was +/-4.3%, 19 times out of 20.

About Rabba Fine Foods

Rabba Fine Foods is a local market and convenience store that serves the daily grocery needs of more than 34 neighbourhoods in the central and western parts of the GTA. Open year round, 24 hours a day, Rabba offers everything you’d expect from your local market – fresh produce, deli counter, ready-to-eat items, bakery, dairy products and other essential supplies for home or work. A family-run business with roots extending back to 1967, Rabba is committed to serving its neighbours and friends in the GTA and meeting their ever-changing grocery and convenience needs.