Mississauga, July 06, 2022—Rima Rabba, Head of Marketing at Rabba Fine Foods, the GTA’s well known 24/7 neighbourhood market, has won two highly coveted awards, making her the first woman in the grocery industry to accept two honours in the same year. The awards were recently announced within the industry. Winners will be celebrated at two award ceremonies in the fall, in Toronto. Rima stands proudly with many women in grocery and convenience who have been recognized by the industry.
The Star Women in Grocery Award is presented by Grocery Business Canada and the Star Women in Convenience Award is presented by Canada Convenience Store News. Both awards recognize the achievements of women in these respective industries throughout the country. Winners are selected based on their contribution to the field through innovation, leadership, and commitment.
“This is a wonderful accomplishment,” said Jack Rabba, founder of Rabba Fine Foods. “We are so proud of Rima. On behalf of everyone at Rabba Fine Foods, our partners and suppliers, we all congratulate her on this remarkable achievement.”
During her time at Rabba, Rima has introduced a robust digital marketing program, in which she has built up a substantial audience reach, enhanced strategies and brought many new initiatives to life. Marketing innovation has resulted in greater convenience for shoppers, increased consumer engagement and optimized digital and traditional methods of promotion.
These awards pay tribute to Rima’s leadership and passion for both the business and the community.
Under Rima’s direction, the company has also introduced the Rabba Roots community giving program. Through this community giving initiative, Rabba has undertaken various initiatives with a focus on helping customers and the community where they need it most. Rabba is a proud supporter of many organizations and works closely with local delegates, community organizations and programs such as: The Grocery Foundation, The Good Shephard Ministries, The Mississauga Food Bank and Trillium Health Partners.
About Rabba Fine Foods
Rabba Fine Foods is a local market and convenience store that serves the daily grocery needs of more than 36 neighbourhoods in the central and western parts of the GTA. Open year round, 24 hours a day, Rabba offers everything you’d expect from your local market – fresh produce, a deli counter, ready-to-eat items, bakery, dairy products and other essential supplies for home or work. A family-run business with roots extending back to 1967, Rabba is committed to serving its neighbours and friends in the GTA and meeting their ever-changing grocery and convenience needs. For more information on Rabba, its Rabba Roots community program or any of its locations, visit rabba.com.
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