6720 Meadowvale Town Centre Cir. Partnership between Rabba and Paramount Fine Foods expands with second neighbourhood-driven initiative
MISSISSAUGA, Ont., February 17, 2021 – Rabba Fine Foods, the GTA’s neighbourhood market, announces the opening of a new concept, the Paramount Butcher counter, inside its market located at 6720 Meadowvale Town Centre Circle in Mississauga.
Developed and designed with its neighbours in mind, the Paramount Butcher counter features a scaled-down version of a full-service Paramount restaurant within the Rabba location, offering quality take-home menu items and signature restaurant recipes right to your grocery bag — and kitchen table. The butcher counter experience offers Halal poultry and deli options, along with classic Paramount dips, spreads, breads and more to complete a memorable meal.
“Our business is in a constant state of flux and we’re happy to find in Paramount Fine Foods a partner that is nimble and, at the same time, committed to quality products and service,” says Rick Rabba, CEO of Rabba Fine Foods. “We’re determined to help our customers in whatever way we can and expanding this partnership with Paramount is an example of that commitment.”
The opening of the Paramount Butcher counter at this Mississauga Rabba follows the announcement, this past December, of a new Rabba location in Regent Park that will feature Rabba Kitchen – By Paramount – a similar concept rolled out at the Toronto location.
About Rabba Fine Foods
The Rabba family established its first grocery store in Toronto in 1967 and would take turns working around the clock to stay open 24 hours a day, seven days a week. Rabba Fine Foods takes pride in its bright, accessible, local markets that offer carefully selected essential grocery items in one convenient location. From its early days, Rabba has emphasized a commitment to offering exceptional service, value, product selection, quality and convenience to its neighbours. Today, there are 34 Rabba locations across the GTA and it remains a family-run company. For more information on Rabba or any of its locations, visit rabba.com.
About Paramount Fine Foods
Paramount Fine Foods is a global Middle Eastern cuisine restaurant chain. The restaurant sources the freshest products including freshly baked pita bread straight from wood burning ovens, charcoal BBQ Ontario raised halal meats and famous shawarmas prepared daily by its chefs with exotic spices from the Middle East. The restaurant also serves delicious baklawa prepared by its pastry chefs from its full bakery. All recipes authentic and passed on for generations are low in fat and wholesome in taste. The restaurant is committed to making no compromises when it comes to service, quality and the overall customer experience. For more information on Paramount Fine Foods or any of its locations, visit www.paramountfinefoods.com.
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