Rabba Fine Foods joins industry-wide effort to deliver food to hungry kids

Company participates in Toonies for Tummies program, Feb. 4 to 18, 2021, as part of its Rabba Roots program

Mississauga, Ont., February 12– Rabba Fine Foods, the GTA’s neighborhood market, continues its annual Toonies for Tummies program to help fund nutritious meals for school-aged children across Canada. First introduced by The Grocery Foundation in 1979, the annual program has raised more than $90 million to date for the cause. Until February 18, Rabba personnel will invite customers to consider donations at point of purchase with the company prepared to top off the final amount with a donation from its Rabba Roots Community Program. 

“Food insecurity is an extremely important issue, especially in our regions,” says Rick Rabba, president and CEO of Rabba Fine Foods. “It’s become even more pressing over the past year and we’re doing everything we can to be present for our neighbours when they need us most. We’re grateful for the work of The Grocery Foundation and are pleased to support them once more.” 

Rabba first participated in Toonies for Tummies in 2015 and, after six years, the company and its customers have raised close to $30,000 for the program to date. 

For more information on the initiative, visit groceryfoundation.com.

Employees of Rabba Fine Foods cheer on a customer as the company joins industry peers in the annual Toonies for Tummies program. Organized by The Grocery Foundation, the program has helped to raise more than $90 million since 1979.

About Rabba Fine Foods

Rabba Fine Foods is a local market and convenience store that serves the daily grocery needs of more than 34 neighbourhoods in the central and western parts of the GTA. Open year round, 24 hours a day, Rabba offers everything you’d expect from your local market – fresh produce, deli counter, ready-to-eat items, bakery, dairy products and other essential supplies for home or work. A family-run business with roots extending back to 1967, Rabba is committed to serving its neighbours and friends in the GTA and meeting their ever-changing grocery and convenience needs. For more information on Rabba or any of its locations, visit www.rabba.com.  

For more information:

Mary Moniz
Torchia Communications
Tel: 416 341-9929 ext. 221 / Cell: 647 278-0152