Rabba Fine Foods expands its plant-based meat substitute category thanks to growing partnership with Beyond Meat

Rabba locations now offer Beyond Burger and Beyond Beef, with more to come

Rabba Fine Foods rolls out, June 2020, two new protein-rich products, Beyond Burger and Beyond Beef, as part of a new partnership with Beyond Meat, the leader in plant-based meats

Mississauga, Ont., June 15, 2020 – Rabba Fine Foods, the GTA’s neighbourhood market, has expanded its selection of plant-based meat alternatives thanks to a partnership with Beyond Meat. Rabba locations will now carry Beyond Burger and Beyond Beef, with more of the protein-rich Beyond Meat product line to be added in the months to come.

“We’re so happy to see the way in which this category has grown over the years,” says Rima Rabba, marketing director at Rabba Fine Foods. “We’ve known about their nutritional value and impact on the environment for a while. We are delighted to partner with Beyond Meat to bring this deliciously popular product line to our local market customers.”

The collaboration has been in the works for months and is part of Rabba’s commitment to offer a variety of popular and high-quality food options to its neighbours.

Beyond Meat sources all of its ingredients from plant-based sources. Through the use of heating and cooling techniques, the products incorporate the right combination of carbohydrates, fats, minerals and colours from fruits and vegetables to replicate the flavour profile and texture of traditional meats. By shifting from animal to plant-based meat, the organization works with industry and partners to address four growing global issues: human health, climate change, constraints on natural resources and animal welfare.

For more information visit rabba.com.

About Rabba Fine Foods

Rabba Fine Foods is a local market and convenience store that serves the daily grocery needs of more than 34 neighbourhoods in the central and western parts of the GTA. Open year round, 24 hours a day, Rabba offers everything you’d expect from your local market – fresh produce, deli counter, ready-to-eat items, bakery, dairy products and other essential supplies for home or work. A family-run business with roots extending back to 1967, Rabba is committed to serving its neighbours and friends in the GTA and meeting their ever-changing grocery and convenience needs. For more information on Rabba or any of its locations, visit www.rabba.com.

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Media Contact:

Portia-Marie Siegel
Torchia Communications
416-341-9929 ext. 222