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Mississauga, Ont., August 30, 2018 – Rabba Fine Foods, the GTA’s neighbourhood market, joined more than 1,200 retailers across Canada yesterday to celebrate the second national rollout of C-Store Day, an annual commemoration created to recognize the important role that convenience stores play in Canada from an economic and community perspective. From 1 p.m. to 3 p.m., convenience store owners hosted local government officials who were invited to greet guests and work behind the counter. Part of the day’s core activities including raising money for Children’s Wish Foundation.  

“We could not be happier to participate in National C-Store Day, says Rick Rabba, president of Rabba Fine Foods. “Convenience stores are an important part of the local landscape and this event allows us to remind people of our role while, at the same time, saying thanks for allowing us to be a part of local communities across the country and raising money for a wonderful charity.”

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The Canadian Convenience Stores Association organizes the national event. In 2017, the event raised more than $80,000 and helped to grant eight wishes to deserving children. Organizers have set a fundraising goal of $100,000 for this year’s event. 

“Serving people is what we do, and it’s great to get volunteer community leaders behind the  counter at their local convenience store,” says Satinder Chera, president of the Canadian Convenience Stores Association. “I am honoured to be able to promote the role of convenience stores in our communities and to promote the important work of Children’s Wish Foundation.” 

Since its launch as a regional program in Atlantic Canada in 2012, C-Store Day has raised more than $260,000 for charities including Children’s Wish Foundation of Canada. 

For more information about C-Store day visit www.cstoreday.ca

About Rabba Fine Foods:

Rabba Fine Foods is a local market and convenience store that serves the daily grocery needs of more than 34 neighbourhoods in the central and western parts of the GTA. Open year round, 24 hours a day, Rabba offers everything you’d expect from your local market – fresh produce, deli counter, ready-to-eat items, bakery, dairy products and other essential supplies for home or work. A family-run business with roots extending back to 1967, Rabba is committed to serving its neighbours and friends in the GTA and meeting their ever-changing grocery and convenience needs. For more information on Rabba or any of its locations, visit www.rabba.com

About the Canadian Store Association:

The Canadian Convenience Stores Association (CCSA) is a national, not-for-profit trade association that represents the interests of convenience store retailers, distributors, and vendors in Canada. C-store retailers employ over 227,000 people, collect over $21 billion in tax revenue for governments and serve 10 million customers every day in communities across the country.

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For more information:

Travon Smith 

Torchia Communications

(416) 341-9929 x222  

travon@torchiacom.com