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Rabba completes renovations at Etobicoke location, introduces new design and product selection as part of pilot program

Small on footprint — bigger on convenience, design and fresh product selection

TORONTO, Ont.,  October 1, 2018 – On September 29, Rabba introduced a new and refreshed store layout and  design at its 4869 Dundas St W location in Etobicoke. The urban, European-inspired market concept features new lighting, carefully-curated design elements, wider aisles and a greater selection of fresh produce, deli options and hot-and-ready home meal replacements for guests on the go. 

“Our customers have been telling us they appreciate selection, space and décor, as well as smaller packages for urban living and quality food options that are ready to enjoy,” said Peter Lombardi, category manager, Rabba Fine Foods. “We’ve gathered a strong team of passionate grocers, both inside and outside of the company, to work together to adjust our store layout, selection and décor, and we’re very pleased with the results. We invite all of our neighbours to come and visit, and to let us know their thoughts.” 

Based on feedback from the community, Rabba is prepared to roll out the design to all 34 locations in the future. 

The September 29 event  welcomed guests to experience the new redesign. Prominent dignitaries such as Etobicoke-Lakeshore MP James Maloney, Ward 5 Councillor Justin Di Ciano, and Etobicoke Centre MPP Kinga Surma were all in attendance – with Di Ciano presenting Rabba Fine Foods founder, Jack Rabba, with a Celebratory Scroll from the city.

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“I’m very excited to have had the opportunity to celebrate the grand re-opening with Rabba and our community,” said Kinga Surma, MPP, Etobicoke Centre. “It’s hard working people like Jack Rabba and his team who inspire us every day at Queen’s Park.” 

The 6,000 sp. ft Etobicoke store was chosen as the test location of this pilot project due to its popularity among guests, high sales performance, as well as its ideal size and pre-existing Tim Hortons location.

“We look forward to continuing to service the Etobicoke community,” said Mayank Sharma, marketing specialist, Rabba Fine Foods. ” Our interior may look different, but our commitment to providing quality food to our customers, as your trusted local neighbourhood market, will always remain the same.”

The Etobicoke location will continue to operate 24/7 providing the desired convenience for anyone on-the-go. 

About Rabba Fine Foods:

Rabba Fine Foods is a local market and convenience store that serves the daily grocery needs of more than 34 neighbourhoods in the central and western parts of the GTA. Open year round, 24 hours a day, Rabba offers everything you’d expect from your local market – fresh produce, deli counter, ready-to-eat items, bakery, dairy products and other essential supplies for home or work. A family-run business with roots extending back to 1967, Rabba is committed to serving its neighbours and friends in the GTA and meeting their ever-changing grocery and convenience needs. For more information on Rabba or any of its locations, visit www.rabba.com