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Mississauga, April 18, 2024 – Rabba Fine Foods, the Greater Toronto Area’s local 24-hour marketplace, announces today its official partnership with Second Harvest, Canada’s largest food rescue organization and leader in food recovery and redistribution.
Rabba Fine Foods will be collaborating with Second Harvest by collecting grocery essentials and redirecting it to people in need, while minimising the environmental impact of unnecessary waste. The partnership is a part of the Rabba Roots Community Giving Program, which is committed to supporting local charitable organizations in the GTA. Through this partnership, Rabba and Second Harvest aim to rescue approximately 25,000 pounds of food annually, ensuring it reaches the hands of those facing food insecurity in the GTA.
Rima Rabba, who heads the Rabba Roots Community Giving Program, emphasized the importance of addressing food insecurity in communities stating, “Partnering with Second Harvest allows us to contribute to delivering food to those who need it most. It also provides an opportunity to raise awareness about the importance of supporting local organizations like Second Harvest”.
“Second Harvest is extremely grateful to Rabba Fine Foods for this partnership,” Lori Nikkel, CEO of Second Harvest said. “By bringing on 30 stores to the Second Harvest Food Rescue App, Rabba will have a tremendous impact in providing much-needed food for people and families in the Greater Toronto Area and beyond.”
The Rabba Roots Community Giving Program partners with Second Harvest today, April 18, 2024 and officially kicks off the partnership dedicated to combating food insecurity and waste.
About Rabba Fine Foods Rabba Fine Foods, a Toronto institution since the 60’s, is a chain of local markets that serve the daily grocery and convenience needs of 36 neighbourhoods in the GTA. Open year round, 24 hours a day, Rabba offers everything you’d expect from your local market – fresh produce, a deli counter, ready-to-eat meals, bakery, dairy products and other essentials for home or work. A family-run business with roots extending back to 1967, Rabba is a cornerstone of the community, dedicated to serving its neighbours and friends in the GTA and meeting their ever-changing grocery and convenience needs. For more information on Rabba, its Rabba Roots community program or any of its locations, visit rabba.com.
About Second Harvest Second Harvest is Canada’s largest food rescue organization and is a global thought leader on perishable food redistribution. We work with thousands of food businesses from across the supply chain to redirect unsold surplus food to non-profit organizations that feed communities in every province and territory. By keeping perfectly edible food from ending up in landfill and redirecting it to the charitable sector, our work prevents harmful greenhouse gases from entering the atmosphere and improves access to nutrition for the millions of people in Canada experiencing food insecurity. In addition to our core work of food rescue, Second Harvest produces research on food loss and waste, provides education and training for the charitable food sector and has developed the Second Harvest Food Rescue App to facilitate direct donations from food businesses to local non-profits across Canada. To learn more, visit www.secondharvest.ca