Rabba opens new market location in Regent Park

featuring Rabba Kitchen by Paramount

TORONTO, August 23, 2021 – Rabba Fine Foods opened a new market in Regent Park Wednesday, August 4, featuring an in-store counter offering Middle Eastern-inspired quick-serve meals prepared freshly in store. Bright, spacious and with a wide assortment of household staples and fresh produce, the location is the 35th within the Rabba network and the third to offer a take-out service in partnership with Paramount Fine Foods.

“We’re delighted to open a market in the Regent Park neighbourhood,” says Rick Rabba, president of Rabba Fine Foods. “This location, which has its own personality and unique characteristics, is the fruit of a long road of planning and partnerships. We’re eager to contribute to the life of community in partnership with the Paramount Fine Foods team.” 

The result of mutual respect between the two foodservice brands, the Rabba Kitchen by Paramount concept has been piloted since 2020 and, in time, is expected to be rolled out across multiple locations. The first two locations to feature the take-out counter included Rabba at 25 Kingsbridge Garden Circle in Mississauga and 252 Queens Quay West, in Toronto.

Located at 683 Dundas Street East in Toronto, the menu of this new location features classic Paramount fare including shawarma, shish tawouk, kafta and falafel, as well as the most popular items from the Krispo Chicken concept, featuring farm-fresh ingredients that are also Halal. The meals, available in wraps or with rice and salad, are packaged in easy to carry takeout boxes. The counter is open from 11 a.m. to 9 p.m. daily