Mississauga, March 25, 2024 – As Easter approaches, Rabba Fine Foods has united with Burnbrae Farms and Maple Leaf Foods in a collaborative effort to extend a much-needed donation to Food Banks Mississauga. Through Rabba’s esteemed Rabba Roots Community Giving program, Rabba delivered 5,400 eggs and 250 lbs. of ham in preparation for the holiday season. These Ontario-based companies share a common dedication to supporting local communities.
“At Rabba Fine Foods, our commitment to serving our neighbours extends beyond our storefronts,” remarks Rima Rabba, co-leader of Rabba’s community giving program, Rabba Roots. “We are privileged to collaborate with valued partners such as Burnbrae Farms and Maple Leaf Foods, who share our vision of making a positive impact in our communities.”
The longstanding partnership between Rabba and Burnbrae Farms, dating back to 1986, has led to the cherished annual tradition of the Easter Egg Drop. “Partnering with Rabba for our annual Easter egg donation is an important tradition for us,” says Margaret Hudson, President & CEO of Burnbrae Farms. “We value partners like Rabba who share our commitment to addressing the needs of local communities year-round by providing them with quality, nutritious food sourced from our local farms.”
“After years of collaboration with Rabba Fine Foods to support their community efforts, Maple Leaf Foods is proud to partner in this initiative to amplify the impact of the Easter Donation,” says Stephen Carroll, Customer Business Development Manager at Maple Leaf Foods.
Each year, the growing need for aid from local food banks becomes more apparent. As reported by Food Banks Mississauga, 35,538 individuals sought assistance last year, which is approximately 5% of the city’s population. Notably, there has been a 10% rise in the number of children seeking aid compared to the previous year.
“Our community continues to face food insecurity at astounding rates, and we are projecting that Food Banks Mississauga and our network of 65+ agency members will see 58,000 neighbours in need by the end of May, which is a 63% increase compared to last year,” says Linda Bruce, Food Procurement/Donations Specialist of Food Banks Mississauga. “We are grateful to Rabba, Maple Leaf Foods, and Burnbrae Farms for their donation to support neighbours living with food insecurity in this time of growing need across Mississauga.”