Rabba becomes first grocer to offer food and grocery delivery to urban Toronto, 24/7, with Uber Eats
TORONTO, April 5, 2024 – This spring, thanks to a partnership between Uber Eats and Rabba Fine Foods, GTA residents have the option to order prepared meals, grocery items, fresh produce, or snacks, 7 days a week, 24 hours a day.
The partnership comes as a response to increased demand for convenience and delivery options throughout the GTA and gives customers the option to order full-service groceries and prepared meals any day and time of the week, including holidays.
“We want to be there for our communities, provide customers what they need and want,” says Rick Rabba, President at Rabba Fine Foods. “Providing our neighbours and loyal customers with access to a wide variety of categories and options is part of our Rabba promise, whether they want to come in-store or stay at home and let us bring the products to their door, we are here.”
This partnership marks the first time Rabba has expanded into the delivery space. The grocery and convenience chain operates 36 locations in the GTA. Rabba will be proudly servicing each of their communities including those in Toronto, Mississauga, Brampton, Oakville and Milton.
“We are thrilled to welcome Rabba to the Uber Eats platform to give GTA residents convenient access to essential groceries and prepared meals at the tap of a button, 24/7. We are investing heavily in the delivery business and continue to look for opportunities to expand selection for customers,” says Klaas Knieriem, General Manager of Grocery and Retail for Uber Eats in Canada.
The partnership brings convenience to Rabba’s longtime customers and will likely attract new customers looking for an easy way to shop or order food outside of usual store hours, leaving no craving unsatisfied and eliminating the need to borrow a cup of sugar or any other key ingredient again. The service is easy, and with convenient locations throughout the GTA, customers are gaining further access to a local, family-owned, independent, iconic Toronto business and all it has to offer.
“We hope this partnership will give our longtime customers extra value,” continues Rabba. “We also want to attract new customers and help give people more convenience and options when it comes to choosing where and how they shop.”
Rabba Fine Foods bring its trademark 24/7 convenience to more customers in partnership with Uber Eats, beginning April 5, 2024.
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About Uber Canada
Uber’s mission is to create opportunity through movement. Co-founded by Calgarian entrepreneur Garrett Camp, Uber started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 10 billion trips later, Uber is building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber and Uber Eats open up the world to new possibilities. For
more information, visit uber.com.
About Rabba Fine Foods Rabba Fine Foods, a Toronto institution since the 60’s, is a chain of local markets that serve the daily grocery and convenience needs of 36 neighbourhoods in the GTA. Open year round, 24 hours a day, Rabba offers everything you’d expect from your local market – fresh produce, a deli counter, ready-to-eat meals, bakery, dairy products and other essentials for home or work. A family-run business with roots extending back to 1967, Rabba is a cornerstone of the community, dedicated to serving its neighbours and friends in the GTA and meeting their ever-changing grocery and convenience needs. For more information on Rabba, its Rabba Roots community program or any of its locations, visit rabba.com.