MOM’S GONNA GET MAD! Rabba survey reveals worst fears about Mother’s Day: majority of us procrastinate, two-thirds of us feel obligated to find something for mom

Mississauga, Ont., May 8, 2018 – A Leger survey commissioned by Rabba Fine Foods reveals alarming insights into how GTA residents feel about and behave in relation to Mother’s Day – specifically, that many may be procrastinating, feeling forced or hassled when it comes to buying a gift for that special mother in their life. 

“We love our moms, there’s no denying that, but it appears many of us are ill prepared to fully embrace and celebrate the day,” says Gabriela Ghisi, local mom and spokeswoman for Rabba’s inaugural Mother’s Day survey. “Let’s face it, feeling obligated or hassled to do something is often the result of procrastination. I’ve partnered with Rabba to try to tell people it’s ok, you can buy a nice gift right up and until the very last minute, without stress.” 

Findings from the survey include: 

  • 58 per cent of GTA residents, three in five, plan to purchase a gift for someone 
  • Of those planning to buy a gift, 54 per cent (three in five persons) will wait until Mother’s Day weekend 
  • 67 per cent, seven in ten, of those planning to buy a gift will feel obligated to buy a gift 
  • 59 per cent, three in five, of those planning to buy a gift, have difficulty picking out a gift 
  • 43 per cent, two in five, of those planning to buy a gift, say buying a gift is a bit of a hassle  
  • Exactly half of GTA residents who are planning to buy a gift are likely to purchase a rose 

“We expect to sell more than 10,000 roses this Mother’s Day, from Monday to Sunday,” says Rick Rabba, president at Rabba Fine Foods. “It’s our biggest week of the year for roses and among the biggest for chocolates too. Our message to consumers is simple – plan ahead if you can but, if you don’t, rest assured you can always come by our markets and pick up something nice and affordable without sweating it too much, and without creating toxic emotions for yourself. Moms can feel that.”

Complete results from Rabba’s inaugural Mother’s Day survey are available here. Roses at Rabba are available as bouquets of three ($9.99), six ($13.99) and 12 ($22.99).

An online survey of 500 GTA residents was completed between April 27 to May 1, 2018, using Leger’s online panel, LegerWeb. The margin of error for this study was +/-4.4%, 19 times out of 20.

A Leger poll commissioned by Rabba Fine Foods on the eve of Mother’s Day 2018 revealed that 3 in 5 persons will wait until the last minute to buy a gift for mom and that 7 in 10 will express feeling obliged to purchase something. The company expected to sell more than 10,000 roses for Mother’s Day.

About Rabba Fine Foods

Rabba Fine Foods is a local market and convenience store that serves the daily grocery needs of more than 34 neighbourhoods in the central and western parts of the GTA. Open year round, 24 hours a day, Rabba offers everything you’d expect from your local market – fresh produce, deli counter, ready-to-eat items, bakery, dairy products and other essential supplies for home or work. A family-run business with roots extending back to 1967, Rabba is committed to serving its neighbours and friends in the GTA and meeting their ever-changing grocery and convenience needs. For more information on Rabba or any of its locations, visit