Rabba to open new market location in Regent Park featuring shop-in-shop pilot concept with Paramount Fine Foods
‘Rabba Kitchen – by Paramount’ set to pilot as part of new location, opening early 2021
TORONTO, December 17, 2020 – Rabba Fine Foods will open a new local market in Regent Park in early 2021 and it will feature a pilot concept sure to please Toronto-area palates and taste buds. The local grocer’s 35th location will feature Rabba Kitchen – By Paramount, a shop-in-shop take-out counter that will offer freshly made meal options with a Middle Eastern-inspired menu.
“We’ve been great fans of Paramount Fine Foods over the years,” says Jack Rabba, founder of Rabba and a dedicated Toronto-area grocer since 1967.
“This collaboration is a result of many months of planning and, of course, many enjoyable taste tests. I can assure you the final product passes with flying colours, and a very satisfied appetite.”Jack Rabba
Reflecting the mutual respect shared between the two homegrown and entrepreneurial foodservice brands, the concept will be piloted and, in time, is expected to be rolled out across multiple locations in the Rabba network.
“The region of the Middle East has long been revered for its flavours, spices and wholesome meals,” says Mohamad Fakih, founder and president of Paramount Fine Foods. “Together with Jack Rabba and his team, we’ll be able to honour our common roots while sharing our love of food with even more people than we could achieve on our own. In these times of pandemic, it’s more important than ever for all of us to celebrate life’s greatest, often small and humble, pleasures.”
The location is currently under construction. More details on the menu options to come in the following months.
About Rabba Fine Foods
Rabba Fine Foods is a local market and convenience store that serves the daily grocery needs of more than 34 neighbourhoods in the central and western parts of the GTA. Open year round, 24 hours a day, Rabba offers everything you’d expect from your local market – fresh produce, deli counter, ready-to-eat items, bakery, dairy products and other essential supplies for home or work. A family-run business with roots extending back to 1967, Rabba is committed to serving its neighbours and friends in the GTA and meeting their ever-changing grocery and convenience needs. For more information on Rabba or any of its locations, visit www.rabba.com.
About Paramount Fine Foods
Paramount Fine Foods is a global Middle Eastern cuisine restaurant chain. The restaurant sources the freshest products including freshly baked pita bread straight from wood burning ovens, charcoal BBQ Ontario raised halal meats and famous shawarmas prepared daily by its chefs with exotic spices from the Middle East. The restaurant also serves delicious baklawa prepared by its pastry chefs from its full bakery. All recipes authentic and passed on for generations are low in fat and wholesome in taste. The restaurant is committed to making no compromises when it comes to service, quality and the overall customer experience. For more information on Paramount Fine Foods or any of its locations, visit www.paramountfinefoods.com.
For more information:
For Rabba / Portia-Marie Siegel
Cell 416 428-3485
For Paramount / Nariman Sweid