Ever since our humble beginnings over forty years ago, Rabba Fine Foods has had a proud history of bringing the highest quality food to our customers with a friendly, more personal touch. It is with this simple but unwavering mentality that we have been able to expand our service and selection to over 30 locations within the GTA. Even with the expansion of our business, we have always prided ourselves with having the ability to fully retain that same personal interaction and helpfulness that any customer would want from their local neighbourhood market in a small, friendly European style store.
At Rabba, we take one thing very seriously: value. We value your time, and we value your business. Because we value your time, we make things at our stores as convenient as they can be, and that means:1. Being close by and in your neighbourhood
It all started in the 60’s when the Rabba family established their first small grocery store in Toronto in 1967, they had no way of knowing their combined drive, hard work and old fashioned values would firmly establish Rabba Fine Foods as an influential name in the Canadian retail industry. Yet more than 40 years later, they continue to grow and expand, still building on the foundation established by the Rabba family when they opened their first location. Variety Food Fair, forerunner of Rabba Fine Foods, was a small grocery store located at Charles and Balmuto in downtown Toronto. Demonstrating their determination early on, the Rabba family would take turns working around the clock in order to stay open 24 hours a day, seven days a week.
From the beginning, the family decided on providing quality products and excellent customer service. This commitment built their reputation and increased their popularity in the community. As natural entrepreneurs, it was then decided to increase the benefit to customers by carrying additional grocery items along with fresh produce. Soon, the concept of a superior specialty grocery that maintained an old-fashioned way of service was born.
In the 1980’s the retail market place was changing dramatically and the needs and demands of those living in the GTA were becoming more sophisticated. The early years grounded the Rabbas well in serving customer needs and anticipating market changes. The very first "Rabba Fine Foods" store was opened - a fabulous, state of the art store at a prestigious location, on Queen's Quay, at the harbourfront of Toronto.
That was the beginning of the Rabba stores we see today: bright, accessible, local markets that offer customers all of their grocery needs in one convenient location. From the beginning, Rabba emphasized its commitment to offering exceptional service, value, product selection and quality and convenience. Rabba's customers continue to enjoy great selection, quality, freshness, convenience and service that is second to none. Today, there are over 30 Rabba Fine Foods locations and it remains a family run operation.
With the emergence of the second generation of family members, Rabba Fine Foods is ushering in a whole new era of spectacular service and quality for its stores. With this new evolution, they are entering a truly exciting time: one that keeps a firm eye on the future while never forgetting the mindset of the past, which should ensure an amazing shopping experience for all customers, both old and new, for years to come.
Rabba Fine Foods is proud to be involved in our neighbourhoods and communities. We support local schools, sports teams, hospitals and other organizations.
Each January we review our current participation and select the organizations and charities we will support for the coming year. We welcome written requests from everyone interested (attention: Customer Service or email firstname.lastname@example.org). Our involvement extends to literally hundreds of groups.
In addition, Rabba's Annual Charity Golf Tournament has become a very special event on our calendar. It provides a great opportunity to get involved - our supplier representatives, employees and friends join together to support us, raise funds and have fun.
Every year, we also contribute substantial amounts to our primary charities: The Trillium Health Centre in Mississauga, Sunshine Dream for Kids and the Hospital for Sick Children.